Intel was struggling to reach the global youth market, so they tasked GreenLight to help them rise above the competition and connect with the key Millennial demographic. For the first time ever, a brand was integrated into a GRAMMY performance on a global broadcast. By teaming up with one of the world’s biggest artists, we were able to create a compelling experience and transform Intel from an ingredient to an experience brand. See how GreenLight orchestrated this landmark partnership by seamlessly integrating a brand into music's biggest stage garnering 57.7 billion global impressions for Intel.